Timestamp Topic Key Insight
00:00 Intro
00:44 Project Goals Establishing a continuous narrative for the product team to understand the "IEP Challenge."
02:50 The Crisis: SPED Burnout 50% of staff burn out within 5 years; paperwork is the primary driver of this emotional toll.
05:14 Competitor Analysis Identifying why existing tools fail: they add AI features without solving the team workflow.
05:52 The Google Emulator Designing for "Cognition, not Features" by utilizing familiar, visual-heavy paradigms (the "Rainbow" effect).
08:34 The Design Journey (Figma) A visual timeline of workshops, hypotheses, and the evolution of the product concepts.
11:02 AI Roles & Control Defining the "AI Attitude"—determining how much control the user has versus the agent.
13:26 The 4 Research Paths A breakdown of the methodology: Understanding Users, Team Failure, Market Reality, and Risk.
16:42 Dewey Methodology Prioritizing "Jobs to be Done" over a list of features to ensure the product moves the needle.
23:28 Risk & Adoption Blockers A matrix identifying "Black Swans" and critical threats that cause users to abandon tools.
27:51 Notion Repository Tour A deep dive into the "non-visual" archive: interview transcripts, taxonomies, and databases.
33:32 Problem Space Taxonomy Mapping 20 problem themes across 6 core world crises (Workload, Ethical, Accountability, etc.).
37:41 Emergent Insights The "Whole Student" revelation—how the tool shifts the teacher's frame of mind.
39:33 Artifact Inventory A master list of all Figma, Slack, and research links for future product development.

https://www.youtube.com/watch?v=zjc8jB61QzU&t=2s

Watch a Toptal UX research, preliminary design and strategy handover for Tandem, distilling four months of work into a structured framework designed to guide the product team toward an effective MVP.

A_B Testing plan.pdf